Brand distribution · Hong Kong & Southeast Asia

Outdoor & wellness brands, built for Asia's trails and cities.

Crimson Brands brings performance footwear, running and wellness brands to retailers across Hong Kong, Taiwan, Singapore and Thailand, with warehouses in Hong Kong and Bangkok and a sales team that knows every specialty store on the ground.

Become a stockist Our brands
HKG 22.25° N · Wong Chuk Hang BKK 13.75° N · Bangkok Est. Hong Kong · Crimson Brands Limited
Mount to Coast NNormal Vivobarefoot Saltstick

Who we are

A distributor that behaves like a brand team.

We hold the exclusive distribution rights for a short list of brands we believe in, and we take them to market the way their founders would: specialty retail first, honest product education, and stock where it's needed, when it's needed.

Our team runs the full chain from factory to shop floor: seasonal forecasting and FOB ordering with brand HQs, bonded and local warehousing in Hong Kong and Bangkok, retailer onboarding and training, trade marketing, and after-sales. Retailers in Hong Kong are invoiced locally in HKD; overseas partners trade in USD.

We are small by design. Fewer brands means each gets the attention of the whole company, and every account has a named person at Crimson Brands who picks up the phone.

WarehousesHK + BKKHong Kong and Bangkok, stocked year-round
Territories8 marketsContracted across Southeast Asia
Portfolio4 brandsExclusive, long-term partnerships
ChannelsRetail + DTCSpecialty stores, marketplaces and vivobarefoot.hk

Where we work

Two hubs. Eight territories.

Stock ships from Hong Kong and Bangkok to retailers and sub-distributors across the region.

  • HKHong Kong & MacaoHead office · warehouse
  • TWTaiwanCore market
  • SGSingaporeCore market
  • THThailandBangkok warehouse · Crimson Brands (Thailand)
  • MYMalaysiaContracted territory
  • PHPhilippinesContracted territory
  • IDIndonesiaContracted territory
  • VNVietnamContracted territory

Portfolio

Four brands. All of our attention.

Each one leads its category and is distributed exclusively by Crimson Brands in our territories.

Ultrarunning footwearHong Kong
Mount to Coast community run in Hong Kong, runners in black MTC shirts along the Kai Tak waterfront

Mount to Coast

Road-to-trail shoes engineered for the long distances: 50 km and up. Our fastest growing brand.

FootwearUltraRoad
mounttocoast.com
Trail running & mountainSpain / Norway
NNormal athlete racing up a forest trail

NNormal

Founded by Kilian Jornet with Camper. Trail shoes and apparel made to last, with a no-trace philosophy and as little as possible that isn't needed.

FootwearApparelTrail
nnormal.com
Barefoot footwearUK
Lacing up Vivobarefoot shoes on an indoor turf track

Vivobarefoot

Wide, thin and flexible shoes that let feet do what they're built to do, for walking, running, hiking, training and every day. Sold through specialty retail and on vivobarefoot.hk.

FootwearWellnessDTC
vivobarefoot.hk
Electrolytes & endurance nutritionUSA
Saltstick sign held at the Mountain Range Sha Tin trail race prize-giving, December 2024

Saltstick

Electrolyte capsules, chews and drink mixes formulated to match what endurance athletes actually lose in sweat. The staple on race-day tables across the region.

NutritionEndurance
saltstick.com

What we do

From brand HQ to the shop floor.

Forecast

Planning & buying

Seasonal forecasts and FOB orders placed directly with brand HQs, so the right sizes land before the season does.

Stock

Warehousing & fulfilment

Hong Kong and Bangkok warehouses with same-week dispatch to retailers, sub-distributors and marketplace orders.

Sell

Retail network

Specialty running, outdoor and wellness retailers across the region, plus marketplace partners and our own DTC store.

Grow

Brand & trade marketing

Staff training, product seeding with athletes and communities, launches, race presence and retail activation.

In the field

Where the brands meet their runners.

Community runs, race expos, athlete days and store launches across the region.

Mount to Coast T1 launch group on a Hong Kong hilltop with the harbour behind
Mount to Coast T1 launch · Hong Kong
NNormal athlete running a rocky trail
NNormal athlete · Hong Kong
Animal Flow community fitness session in Macao, athlete jumping onto a box
Vivobarefoot community fitness · Macao
Mount to Coast M1 challenge, runners' shoes around a brand banner
Mount to Coast M1 challenge · Sept 2026
NNormal youth team seated in a stadium stand
NNormal youth team
Athlete lifting a barbell during the Coastal Fitness in-house challenge
Vivobarefoot Coastal Fitness in-house challenge
NNormal shoe wall with warm wood shelving in store
NNormal store display
Team selfie at a Mount to Coast event booth
Mount to Coast event booth · Hong Kong
White Vivobarefoot shoes ready for a try-on session
Vivobarefoot shoe try-on
Race start under the Mount to Coast arch at the Taipo trail race
Mount to Coast race sponsor · Taipo
Runners gathered at the NNormal event booth in Thailand
NNormal event booth · Thailand
Mount to Coast T1 in-store display with lit shoe wall
Mount to Coast T1 store display
Athlete preparing a deadlift at Coastal Fitness
Vivobarefoot Coastal Fitness in-house challenge
Mount to Coast athlete leaping up rocks in front of a waterfall
Mount to Coast athlete
Mount to Coast booth kit in Vietnam with hand-painted conical hat, shoe and crew badges
Mount to Coast Vietnam
Runner crossing the NNormal finish arch at a Mountain Range trail race
NNormal race sponsor · Mountain Range
Runners refilling at the Mount to Coast aid station
Mount to Coast aid station · Taipo
Rows of NNormal test shoes lined up for a try-out session
NNormal shoe test
Runner celebrating at the Mount to Coast finish arch
Mount to Coast finish line · Taipo

Work with us

Two ways in.

Retailers

Stock the brands your customers ask for.

Open a wholesale account with Crimson Brands and get access to the full range, seasonal pre-orders and in-store support.

  • Local invoicing in HKD for Hong Kong, USD for overseas
  • Stock held in region, not on a boat
  • Staff training and launch material for every drop
Open a wholesale account

Brands

Looking for a partner in Asia?

If your brand belongs next to the ones above, we'd like to hear from you. We take on few brands and give each one the whole team.

  • Exclusive distribution across up to eight territories
  • Warehousing, import and compliance handled
  • An existing specialty retail network from day one
Talk to us about distribution

Contact

Say hello.

Emailinfo@crimsonbrands.com
Phone+852 6695 3019
Head office
Crimson Brands Limited
Flat C, 6/F, Gee Chang Hong Centre
65 Wong Chuk Hang Road
Wong Chuk Hang, Hong Kong
Open in Google Maps ↗
Office hoursMon-Fri · 09:00-18:00 HKT
Hong Kong warehouseWong Chuk Hang
Bangkok warehouseCrimson Brands (Thailand) Co., Ltd.